Aghast!

Aghast!

Surprised? You shouldn’t be.

Taking Aim

by Roger Pynn

Journalists, journalists-turned-public relations people and lifelong PR folks seemed aghast on social media yesterday when news broke that Florida Today announced plans to cease publication of the Central Florida Future, the newspaper targeting University of Central Florida students.

Serving the nation’s second-largest university with a population in excess of 61,000, many couldn’t get their arms around how this could happen.  After all, the Future started out as the on-campus, university-sponsored newspaper at my alma mater just two years short of half a century ago. The Central Florida news and PR community is heavily stacked with alumni from UCF’s Nicholson School of Communication … many of whom cut their journalistic teeth reporting and editing at the paper.

The Future became part of Florida Today in 2007 when its parent company Gannett purchased it after more than a decade of private ownership following a move off campus in…

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