I had a friend some twenty years ago – I’ll call him Bill – who opened a small music store in Nashville, on Second Avenue (that was just becoming a revitalized tourist area at the time).
What should have been a glowing success (a music store, in the heart of Music City, USA) was instead a complete failure.
Within a year, he was out of business.
How did this happen?
Well, his business plan had two fatal flaws.
- He sold only music he liked, and
- He didn’t keep regular, predictable business hours.
It sounds simple enough, but simply, consistently, being available, every day, can make a tremendous difference between achieving great success in your business… or abysmally failing.
And not listening – or even pretending to listen when you do appear – just adds insult to injury.
If you’re not consistently present and engaged in your daily affairs, there is absolutely no way you can be affective with the constituencies that you’re trying to service.
Worse still, you signal that you don’t value the time, talents, and patronage of the people you need to succeed.
Show the people you want to influence that you do value them by showing up – on time, every time.