Institutions, and individual instructors, who embrace this new reality, will substantially differentiate themselves in the marketplace.
Think about how you now “consume” your favorite entertainment.
It’s not enough to merely “watch” Game of Thrones, House of Cards, Westworld, or The Walking Dead.
You binge watch. You stream.
You follow the show’s Twitteraccounts. Lurk their Facebookpages. Troll – or be trolled – on Reddit, and the show’s sub-Reddits.
Obsessing over every leak, spoiler, and clue, as to what will occur next in the storyline; divining Instagram and Snapchat feeds like ancient augurs, sifting through entrails, teasing out possible glimpses of things to come.
We no longer sit back passively, and absorb.
We engage. And we participate.
We create podcasts. Create YouTubeChannels. Write blogposts. Follow the latest recaps.
Our entertainments are now multivalent experiences; where being unengaged, means being left out.
Where FOMO– the fear of missing out – makes – or…
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