Once again, Seth Godin conveys in very few words what I struggled mightily with yesterday – “the sad lie of mediocrity is the mistaken belief that partial effort yields partial results.”
Doing 4% less does not get you 4% less.
Doing 4% less may very well get you 95% less.
Skate hard every shift. Practice like you wish to play.
Logorrhea 
KISS has been applied to all relationships, which boils down to the time tested truth, communication is the key! Written, spoken, or cyber, I think that is why texting is so popular with the GenX,Y, and so on.
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