Great breakdown on Twitter Lightning by Bryan Alexander.
Twitter is apparently preparing a reboot. It’s code-named Project Lightning, and will offer a very new approach to the platform. It’s also a lousy idea.
Let me start with a caveat. This post is provisional. I’m working off of a Buzzfeed article and a Wired reaction piece. We don’t know how Lightning – I refuse to call it Twitter 2.0 – is actually structured and how it will really work once rolled out.
The gist, as far as I understand it, is that Twitter will hire an editorial team who will select and (re)publish Twitter content. The emphasis will be on major events, around which people are most likely to contribute and consumer tweets, photos, and video. Buzzfeed says:
To put them together, [Katie Jacobs Stanton, who runs Twitter’s global media operations] is building out a new media team of people in its major markets…
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