Down with Twitter’s Project Lightning

Down with Twitter’s Project Lightning

Great breakdown on Twitter Lightning by Bryan Alexander.

Bryan Alexander

Twitter is apparently preparing a reboot.  It’s code-named Project Lightning, and will offer a very new approach to the platform.  It’s also a lousy idea.

lightningLet me start with a caveat. This post is provisional.   I’m working off of a Buzzfeed article and a Wired reaction piece.  We don’t know how Lightning – I refuse to call it Twitter 2.0 – is actually structured and how it will really work once rolled out.

The gist, as far as I understand it, is that Twitter will hire an editorial team who will select and (re)publish Twitter content.  The emphasis will be on major events, around which people are most likely to contribute and consumer tweets, photos, and video.  Buzzfeed says:

To put them together, [Katie Jacobs Stanton, who runs Twitter’s global media operations] is building out a new media team of people in its major markets…

View original post 1,697 more words

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s