The “L” Word

The “L” Word

Taking Aim

by Roger Pynn

People in our profession ought to see it as job security that so many articles on success in business are dedicated to communication.  For instance, my inbox today brought one from Forbes and another from Fortune.

On Forbes.com, SnappConner PR founder Cheryl Conner’s item headlined “3 Steps to a Billion Dollar Company” had a parenthetical subhead:  “A Hint: Communication is Key.”  One of those steps was “Tell the authentic story only your brand can tell.”

Fortune published a piece by Halogen Software VP of HR Dominique Jones titled “The single worst mistake that a manager can make.”  She shared a list of things managers should do, beginning with “Communicate goals clearly and often.”

You ought to read both of these.  They deliver things you probably already know, but they are good reminders.  More importantly, both make it clear that communication isn’t just about what you…

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