#PrimeDayFail

#PrimeDayFail

Taking Aim

by Ashley Tinstman

Everyone was talking about it.  There were ads on TV.  The buzz on social media was building.  Amazon Prime Day was coming, and it was going to be bigger than Black Friday—the sale to end all sales.  Consumers excitedly waited for July 15 to arrive, filling up their virtual shopping carts with all the items they expected to go on sale at midnight.  And then …

The deals never came.  Shoppers searched through Amazon’s website looking for the sales they had anticipated.  But as they were looking for tablets, phones and fashion accessories, what they found was much different.  Instead, they came across “exclusive” deals for duct tape, a VHS rewinder, a shoehorn and a bunion regulator.  (Seriously?  I don’t even know what a bunion regulator is.)

And as you can imagine, the social media world exploded.  People likened Prime Day to a giant…

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