Focus on superior content, to be sure. But design it to be repackaged, repurposed, and evergreen – from the very beginning of your creative process.
Back in the day, you were probably laser-focused on your blog’s subscriber counts, and the number of daily visitors to your site.
Today – perhaps not so much.
I mean – sure, it is nice to have high site traffic, and lots of eyeballs. Always has been, always will be.
But the way content is consumed today, is radically different than the way it was consumed, just a few short years ago. Today, individual “greatest hit” posts drive repeat traffic to your sites, as opposed to “loyal readers” who visit daily to catch the pearls of wisdom that have dropped from your keyboard.
For the last two years, well over 50% of the daily traffic on my personal blog comes from just a handful of popular posts. New content does make up a portion of the spike in my site’s daily traffic; but these spikes are usually very short lived, and it is really the “hit” posts that…
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