Beyond Social Media: Reliable Reach

Beyond Social Media: Reliable Reach

Our blind spot when it comes to social media, is that we conflate “ease of access”, with effectiveness.

300 Words, 2 Minutes

How many people are on Facebook? On Instagram? On WhatsApp?

Staggeringly huge potential audiences, in the hundreds of millions – if not, billions.

But these networks offer surprisingly little reliable reach of your messaging; that is, the total number of people guaranteed to see your content.

Why do you think that every successful content marketer plugs so much time into building mailing lists, and developing their own recognizable web presences outside of these social media “great attractors?”

Because that is the only way to build greater reliable reach, on your own terms.

Our blind spot when it comes to social media, is that we conflate “ease of access”, with effectiveness.

Because we can crank out a ton of content (either text, imaging, audio, or video), and blast it out everywhere, doesn’t mean that we’re effectively reaching our intended audiences, or reaching them in large enough volume to actually create influence.

From…

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