Pitching? Start Here.

Pitching? Start Here.

It’s the little things that set the Pros apart from the wannabes. Preparation and Professionalism are the hallmarks of those that understand effective relationship management, and public relations.

300 Words, 2 Minutes

I work with PR people and reporters all the time. They are an essential part of messaging, for my own personal “brand”, and for communicating what I do on the job.

In the past, I have worked with extremely talented PR folks. And, I have also worked with firms that barely qualify as professionals.

Last year, I endured one of the worst PR interactions in my career. I was contacted by a PR firm – new to me – but now representing a trusted and key vendor that we were very happy with – a vendor with whom I had worked previously on other PR successful initiatives.

The new PR firm reached out to me by email, with a suggested time to call, a name of a person to whom I was to speak, and a list of topics we would discuss. All good to that point.

At the agreed upon time, no…

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