It’s the little things that set the Pros apart from the wannabes. Preparation and Professionalism are the hallmarks of those that understand effective relationship management, and public relations.
I work with PR people and reporters all the time. They are an essential part of messaging, for my own personal “brand”, and for communicating what I do on the job.
In the past, I have worked with extremely talented PR folks. And, I have also worked with firms that barely qualify as professionals.
Last year, I endured one of the worst PR interactions in my career. I was contacted by a PR firm – new to me – but now representing a trusted and key vendor that we were very happy with – a vendor with whom I had worked previously on other PR successful initiatives.
The new PR firm reached out to me by email, with a suggested time to call, a name of a person to whom I was to speak, and a list of topics we would discuss. All good to that point.
At the agreed upon time, no…
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