Quick blurb concerning an effort being made by some friends trying to coin a new word for business solutions in social media.
I understand the desire to do such a thing (think AJAX vs. XMLHTTPRequest, for example), but it usually comes off sounding lame rather than adding clarity to the discussion.
If anything, social media needs more clarity and less buzzwords or artificially contrived terms.
When your target audience are edge case adopters trying to get broader acceptance in the larger business community, why introduce another term that nobody understands into the conversation?
We need clarity. Just use real words, in the right context, and your point will come across a thousand times stronger than something that sounds like it was put together in a focus group.