For me, one of the great jokes of Social Media is how much more connected we are supposed to be because of it. “Markets are conversations.” “We GET it.” “The new paradigm.” “Vendor Relationship Management.”
Give me a freakin’ break.
Here’s an experiment. Call your television carrier, now. Doesn’t matter – Comcast, DirecTV, whatever. See how long it takes to speak to a person.
Now, call someone at Twitter. Facebook. LinkedIN. MySpace.
Oh, wait… you can’t.
So… even with services we deride as being shitty (television / utilities / cell phone) we can at least speak to a person.
Social Media? Not a chance in hell. And yet, we think that Web 2.0 is changing the world.
Well, in a sense it is. We are now able to be ignored at the click of a mouse – and no one cares.
The actual engagement between the Management of Social Media services and the denizens of their social networks approaches nil. @selves pointed out to me on Twitter that there is a @comcastcares account. I have also seen @JetBlue and others out there – but strangely, no accounts from Facebook, LinkedIn, or any of the other purported new media game changers.
If we want to affect change for whatever follows this iteration of the web, the clear winner will be the company or persons who realize that being human matters.
All this lip service about how great social media is belies what social media should aspire to be – a two way marketplace of ideas rather than a closed off petrie dish of exploitable user supplied content.