Attaining Critical Mass, without Exploding

Attaining Critical Mass, without Exploding

I’ve always been one to not suffer fools gladly.

One of the challenges I face in my adult life is to harness my inclination to say the first thing that pops into head whenever someone says or does something utterly stupid, myself included. Honestly, I am a stupidity carrier at times.

But something is happening to me as I travel the wilds of the Social Networking ecosystem. I find that I am connecting with more and more people who talk a lot of game, but are more interested in the how many ways the game may be played rather than the objective of the game itself – namely, produce something of value; more profits, better living conditions, better products, smarter kids… name your favorite metric of success.

I’m finding more and more people are simply concerned with attending the next conference, meetup / Tweetup, breakfast, lunch, dinner – and less interesting people who are doing. Doing. Doing.

My realization shouldn’t be all that surprising, because all of the doers ARE doing, not tweeting about it. Not blogging about it. And before anyone hits me with the “irony” tag, yeah, I do realize the irony of blogging about the futility of blogging as opposed to doing something useful. I get it.

Believe me – I am not ranting against social media and how it can transform our reach.

Social Media and the great tools coming from the community are tremendous force multipliers – but for both bad AND good.

Like Springsteen sang, “Fifty seven channels and nothing on.” We are becoming a community of sound and fury, signifying nothing.

People, if the world of communications is really going to be transformed in a positive way, the end result should be a better workplace, a better world, better products, better standards of living, better knowledge – and not just more of the same people attending conferences and contributing to the mutual circle jerk of self congratulation.

Still seeking critical mass without having my head explode. I am failing miserably this morning.

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